New Project – Birch (Selsdon)

9th February 2023

Building an Escape for the Explorers

It brings us great pleasure to announce that we have been appointed by real estate investor Aprirose in a joint venture with Birch Hospitality to renovate and re-energise the former Selsdon Park Hotel in Croydon.

ITC will be delivering a multi-million pound refurbishment at this 17th Century mansion, which has been re-modelled by leading interior design and architecture studio A-nrd, led by Alessio Nardi and Lukas Persakovas and Sella Concept. We will be transforming the front of house areas of the hotel including two restaurants, three bars, reception and communal areas, as well as a comprehensive fit-out and alterations to the gymnasium and wellness centre.

The ITC team will preserve, enhance, and improve attributes of this local heritage site, providing high quality facilities for locals, as well as guests from near and far.

Mark Vietro, Project Director at ITC says:
“As a Croydon based contractor, it is a great privilege for our team to be involved in the refurbishment of the Selsdon Park Estate for Birch Community, which is rich in local history. We have extensive experience in creating exceptional leisure spaces and look forward to renovating the former Selsdon Park Hotel for local people and visitors to enjoy.”

Ayo Akinsete, Managing Director of Birch says:
“In our post-pandemic world where boundaries have become even more blurred and it’s harder than ever to switch off, we need a reminder of the best things in life. Birch (Selsdon) is a place to pause, to try new things, to reconnect with yourself and others, and to have fun. We want guests and members to leave feeling inspired, upbeat, calm and nourished but also empowered to cope with the everyday juggling act of life.”

Find out more about Birch (Selsdon)

ITC Team: Mark Vietro, Neil Brown, Stephen Robins, Stuart Barrett, Stephen Wallace & Michael Passey

Architect: A-NRD and Holder Mathias Architects
Quantity Surveyor: Savile Brown Associates
Project Managers: Pillar Consulting
M&E: PSH Consulting

Your Next Refurbishment & Fit-out Project

ITC work on projects valued from £500k to £12m in the commercial, healthcare, education, residential, leisure and public sectors. We have a wealth of experience and an extensive track record in delivering outstanding solutions and creating exciting environments. We look forward to working with you on your next project, whether it be for business, entertainment or leisure.

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